Labeling a line of products is more than a necessary step. It's a very real part of marketing your product. First impressions are important, and a good label can make the difference between a great first impression and one that's easily eclipsed by other brands. Use these four important elements of bottle label design to help your product stand out from the crowd and snag new and returning customers daily.
The customers you're marketing to are the audience for your bottle label. You'll need to consider every angle of the population demographics you're trying to reach in order to make the best impression with your label design. For example, if you're marketing the product to senior citizens, fine print is a no-no and so are any risqué or modernistic graphics or phrasing. Instead you'll want to project a tidy, old-fashioned design aesthetic and enlarge the print to make it easily readable. Products marketed to the teen generation, on the other hand, will have a nearly opposite aesthetic.
Of course it's important to have a well-developed company logo and display it prominently on all your products. But going a step further, you should plan to have each product in your line somehow fit in with the others by designing thematic labels that will help customers visually identify all the products in your section as belonging to the same brand. This is a big help, for example, when customers are trying to find something with the great quality that your brand offers but in a slightly different flavor. Of course, helping customers to find the product in your line that's perfect for them also means the labels will earn you more profit.
If your labels are likely to be exposed to water or heat during normal customer use, you'll want to use a type of label that will withstand such treatment. For example, personal-sized soft drink bottles should always be equipped with waterproof labels so that immersing them in a tub of ice for a party (during which the ice slowly melts into water) won't cause the label to come off in a soggy mess in the customer's hand when he or she tries to open the bottle several hours later. In addition, products that may be stored outdoors should have weatherproof labels so that customers can remember what brand they got last time once they've finally finished the product off and want to go shopping for more.
The adhesion of your label is partly affected by whether it's waterproof, but you also need to consider the type of bottle you're going to be using it on. Different materials call for different types of labels and adhesives. For example, if your bottle has an unorthodox texture such as extreme bumpiness, it may require a more heavy-duty adhesive or a specialized one that will allow the label to adhere to the "hills and valleys" of its surface.
These four considerations are crucial to the designing of the perfect label for your product. Use them carefully to provide the most useful labels to consumers both before and after they buy and use your products. Check out a label producer, such as http://www.northwestlabel.com/, for more ideas.