When you are choosing the paper on which to print your direct mail, you are going to want to make sure that you have the absolute right choice for your brand. Getting direct mail printed and sent out can be pricey. In order to make sure that you make the most of the money that you are spending, you are going to want to make the mailing as effective as possible. The right paper can make this happen. Here are some tips for choosing the right paper for your direct mailing.
1. Relate the Paper to Your Brand
First, you are going to want to relate the paper to your brand. If you are sending out a direct mailing and are an advertising firm, you are going to want glossy paper that catches the light and seems to shine. This will subconsciously allow you to connect your brand to something that catches the eye of a potential customer, showing that you are effective.
If you are selling environmentally friendly products, you are going to want to use recycled paper or paper that is made from trees that have been cut down in a sustainable way that does not hurt the environment.
Finally, if you are a home improvement company, you are going to want to use paper that is rough on one side when it is describing the problem that a homeowner might be facing and then smooth on the side that has all of the details about your company in order to convey that you take rough problems and fix them.
2. Choose Paper Within Your Budget
Next, you are going to want to choose paper within your budget. If the paper that you need costs a little bit more money, then you might want to consider using less of it in order to make sure that you remain within budget. Move your graphic closer to your words to get a little bit of extra space.
3. Make it Thick
Finally, regardless of the type of paper that you choose, make sure that it is at least a little bit thicker than standard printing paper in order to make it stand out from all of the other mail that a potential customer might have received. Doing so will increase the chances that he or she will pay attention to your mailing and actually utilize it.
For more information, talk to a company that specializes in printing direct mail, such as Printing Express.